In the modern and civilized world it is a well established fact that dialogue is the only constructive way forward to age old enmities between nation states. War and violence is also an element of statecraft it is agreed but in our times the same is used as low intensity conflict well conceived under clandestine activities to achieve goals a Nation State cannot pursue out in the open. The world we are living in our times is divided essentially, not on geographic or ethnic basis for those who are at the helm of affairs, but for them, it is a question of economic priorities more associated to themselves and less to their native populations. This phenomenon is in placed around the globe through the international corporate empires, all in business for only profits obviously. In this game of profiteering, at the face of it many initiatives by the global corporate houses are taken to solve various ethnic, political and at times religious issues between nation states. But, the results of such initiatives and efforts both mostly remain limited to creating favourable business environments for sponsoring corporate houses. It's a global alliance of corporate cooperation for profit, and profit alone where money is the only objective and making it is the religion practiced for which the ethics and methods can be modified, while emotions and political issues can be tailored, at times exploited.
"Aman Ki Asha" is one such project launched by the corporate media giants of the Indo-Pak sub-continent, essentially spearheaded by the "Jang/Geo group of Pakistan" and the "Times of India". This collaboration of both affluent corporate houses of the Sub-continent is in progress for more than two years now. The initiative focuses on people to people contact, media events and highly publicized PR events. However, the flashy media campaigns and loud events have failed to impact the Indo-Pak bilateral relations in any substantial manner. In fact the border tensions between both countries have seen a sharp rise with fatal consequences for both sides involving military and civilian casualties in current years. The border skirmishes forced hundreds of thousand of villagers on both side of the border to migrate in a manner not seen for over 20 years. [1] These armed skirmishes all along the "line of control" at Kashmir and working boundary of Sialkot are being described as the "worst bout of fighting in nearly ten years"
On the other hand, as result of this so called initiative called "Aman ki Asha", both the media groups spearheading the project have earned billions in revenues from importing/exporting Indian films to Pakistani box office under a relaxed media policy by Pakistani Government under pressure from the Jang/Geo media group. For this specific purpose, Geo films reportedly[2] not only fabricated false documentations to facilitate this business but also deprived Pakistani state millions of tax revenue by using the illegal money channels to route/launder the money. Both the Corporate houses on opposite sides of the border are making immense profits by media collaboration of their respective businesses while "Aman ki Asha" is the dagger being drawn to threaten anyone trying to expose this flimflam of show business profiteering on both sides of borders.
The obvious beneficiaries of this initiative called "Aman ki Asha" or "Aman ki Hina" as renamed by the Times of India in India for increased traffic while Indian men are seemingly more interested in Hina Rabbani Khar than Aman or Asha, are the corporate media giants of the subcontinent responsible for the project. As for the Indians and Pakistanis out in the fields at the Indo Pak borders, it's chaos and misery hitting them hard and fast...................
[1]. http://www.google.com.pk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CDMQFjAB&url=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2F2013_India%25E2%2580%2593Pakistan_border_skirmishes&ei=tAJuUpG2AfGR0QXroYHACQ&usg=AFQjCNHPqvc1F0cXWFmgQs6r9wHm9cTXvQ&sig2=WF_lljVztTbToaJ67XgUFg&bvm=bv.55123115,d.d2k&cad=rja
[2]. http://www.dailymotion.com/video/x16gr00_kharra-sach-26th-october-2013_news#from=embediframe
"Aman Ki Asha" is one such project launched by the corporate media giants of the Indo-Pak sub-continent, essentially spearheaded by the "Jang/Geo group of Pakistan" and the "Times of India". This collaboration of both affluent corporate houses of the Sub-continent is in progress for more than two years now. The initiative focuses on people to people contact, media events and highly publicized PR events. However, the flashy media campaigns and loud events have failed to impact the Indo-Pak bilateral relations in any substantial manner. In fact the border tensions between both countries have seen a sharp rise with fatal consequences for both sides involving military and civilian casualties in current years. The border skirmishes forced hundreds of thousand of villagers on both side of the border to migrate in a manner not seen for over 20 years. [1] These armed skirmishes all along the "line of control" at Kashmir and working boundary of Sialkot are being described as the "worst bout of fighting in nearly ten years"
On the other hand, as result of this so called initiative called "Aman ki Asha", both the media groups spearheading the project have earned billions in revenues from importing/exporting Indian films to Pakistani box office under a relaxed media policy by Pakistani Government under pressure from the Jang/Geo media group. For this specific purpose, Geo films reportedly[2] not only fabricated false documentations to facilitate this business but also deprived Pakistani state millions of tax revenue by using the illegal money channels to route/launder the money. Both the Corporate houses on opposite sides of the border are making immense profits by media collaboration of their respective businesses while "Aman ki Asha" is the dagger being drawn to threaten anyone trying to expose this flimflam of show business profiteering on both sides of borders.
The obvious beneficiaries of this initiative called "Aman ki Asha" or "Aman ki Hina" as renamed by the Times of India in India for increased traffic while Indian men are seemingly more interested in Hina Rabbani Khar than Aman or Asha, are the corporate media giants of the subcontinent responsible for the project. As for the Indians and Pakistanis out in the fields at the Indo Pak borders, it's chaos and misery hitting them hard and fast...................
[1]. http://www.google.com.pk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CDMQFjAB&url=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2F2013_India%25E2%2580%2593Pakistan_border_skirmishes&ei=tAJuUpG2AfGR0QXroYHACQ&usg=AFQjCNHPqvc1F0cXWFmgQs6r9wHm9cTXvQ&sig2=WF_lljVztTbToaJ67XgUFg&bvm=bv.55123115,d.d2k&cad=rja
[2]. http://www.dailymotion.com/video/x16gr00_kharra-sach-26th-october-2013_news#from=embediframe
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